Sydney's Best Digital Marketing Agency
The Covid-19 Pandemic has affected most businesses across the world. It does not matter if it is a new business, small-scale business or an established Multinational Company. Countries have been on lockdown for so long now that it has caused most businesses to shut down or bear losses. Smart brands have grabbed this opportunity to come up with digital marketing strategies so that they can easily reach their audience online. Let’s get to know what Digital Marketing is. It is a type of marketing that uses the Internet as a medium to promote a company, its products and services. Although it has been trending for about 20 years, it fully flourished in 2019 because of the pandemic outbreak that affected businesses. Due to Covid-19, the businesses that were popular among people by ‘word of mouth’, needed to be shut down. This is where Digital Marketing Services come into the scene like SEO, digital advertisements, content marketing, social media marketing and more. Let’s see how Digital Marketing has helped new businesses during COVID-19. 1. Easily Engage with CustomersMore people are now stuck on their screens most of the time during this ongoing pandemic, so if your brand can create an online presence on digital platforms, you can easily use this opportunity and reach these people. For instance, taking orders online where you can directly sell them products without them having to come to your shop, customers will continue making purchases from your company. In this way you can retain your old customers as well. If you own a new business you have to produce good content so that you keep engaging more people and developing their interest in your products and services. 2. Digital Ad Campaigns can Increase Your CustomersIn Traditional Ad Campaigns, companies used to post ads in newspapers, billboards, televisions, radio, etc. which are expensive yet did not target the audience according to their need for the product or service. All Ads were printed for all audiences. Now, with digital platforms like social media, podcasts or websites, audiences can be expertly targeted as per your research of the demographic region that uses the product. You can do marketing of your brand on various social media platforms such as Facebook, Instagram, Twitter, Pinterest and more. These platforms provide different options for paid ad campaigns for your product promotion that targets your audiences. Through this, ads are shown to not only those who have been searching for a product/service which you can offer but also to those who fall into the company’s segmenting option. When these people click on the ad, there’s a probability that they will consider buying the product or service they are shown. 3. Brand AwarenessDigital marketing channels can create more interactivity with audiences. When you post something for your new business on social channels through images, posts or blogs, people interact in the form of likes, comments, sharing and saving. This way you can reach more customers in the process as well as engage more people to join the discussion that increases brand visibility and awareness for your new business among people. You can also invest in PPC (Pay Per Click) ads to take advantage of internet traffic by increasing the visibility and awareness of your new brand in the market. 4. Collaboration and Networking can be Conducted Online Due to Covid-19, traditional events such as promotional events and collaborations could not take place because of the social distancing rule imposed during the pandemic. New businesses could not promote their brand as a result. Digital Marketing came to the rescue and helped all of those events and networkings to be conducted online through Zoom, Google Meet, and other online video communication platforms. Social media apps played an important role in the networking for new businesses. Brands directly connected with people who could promote their business online and collaborated with for the promotion of their products and services. Small businesses were affected positively at this time because of shifting to digital marketing. 5. No Need for Physical Presence for PromotionIf you are a small or new business and want to promote your products, you don’t need to go door to door for marketing or branding. All the physical materials needed for promotion including banners, pamphlets, newspapers, etc are not needed to promote your products or services. You can just use the services of a digital marketing agency and start all your marketing activities online. 6. Digital Marketing is Cost-Effective, Benefiting New BusinessesFeatures such as insights of the effectiveness of the marketing strategy, website traffic, engagement, and other advantages immensely help businesses to analyse. This feature helps in determining if you are attracting the right audience for your product and whether your strategy is increasing the number of people who are visiting your website or social media handles. This helps to continuously evaluate the project and check if it is working. Measuring Return on Investment (ROI) can help in deciding the output of your campaign and allocating resources towards the right projects. Some cost-effective digital marketing strategies are E-mail Marketing, Search Engine Optimisation, PPC, Content Marketing, and Social Media Marketing and Search Engine marketing. 7. Reaching Customers Through Various DevicesDuring this pandemic, people are mostly online stuck on devices like mobile phones, laptops, tablets, or desktops, scrolling social media platforms and using the Internet. Using all platforms to reach specifically targeted users for your business is called Cross-Device Marketing. Brands acknowledge that their audiences don’t stick to one device, for example, they use social media on mobiles but visit Ecommerce websites on laptops. They track all devices with the help of cookies then use cross-marketing strategies using different platforms. To conclude, we all understand how businesses suffered because of the Covid -19 Pandemic but Digital Marketing was the only rescue in this tough time for businesses. Those brands which took this opportunity to be present online found a new way to do business and gain new customers while retaining the old ones. Digital Marketing upgraded their traditional way of marketing and developed brand visibility among the audience which especially helped new businesses in Covid-19. Although it’s still uncertain when the world will heal from the pandemic, the digital world will continue to bring in the best result for businesses.
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AuthorJessie Wilson Categories |